Consumer Attitudes and Purchase Intentions in Relation to Organic Foods Essay Example for Free

Consumer Attitudes and Purchase Intentions in Relation to Organic Foods Essay Abstract The aim of this study is to find out the three (3) significant variables forming the positive attitude towards the buying the organic food in Peninsula Malaysia, which eventually lead to the ultimate intention in buying the organically-produced food. The different variables are focused on demographic characteristics on household income, product attributes and lastly the perceived value to the customers. This study shows that the household income is seemingly appeared to be an important predictor among the targeted segmentation in consuming organic food. Organic food attributes such as pricing, availability and environmentally friendliness of such organic food may influence consumer buying decision. Lastly, the perceived value from the customers towards organic food on its health effects, sensory appeal, nutrition-worth and belief of perceived benefits, often play an important role in cultivating the intention towards buying organic food. Introduction and Background of the Study Over the last two decades, there has been a remarkable increase in demand for organic-produced food or products. Organic food is often seen and marketed as health-conscious food which contains fewer contaminants, more nutrients and most importantly having a positive effect on the environment. It is known that some of these attributes are difficult to quantify, with the contrary that some of researcher has proved that they may cause such potential harm during the organic production. The organic market back in 80’s, while remaining a niche sector, has grown to be able to grab a share from the total spending on food in some countries in the recent years. Organic fruit and vegetables are amongst the products which have been expanding in the rapid production. The demand for organically-produced meat and dairy products has undergone the same rapid progress, with a corresponding increase in the need for organically grown forage and feed crops. This has led to a fast growth in consumer demand whereby the organic food sales have managed to gain a significant market share in the conventional food industry. The market for organically produced crops and commodities has become more structured, looking at the increased number of countries which have adopted uniform standards for organic food production. The standardization has also applied in the organic certification and labelling. While both the production and the marketing of the organic cultivation of temperate crops have developed, there is a trend to be seen whereby the developing country’s farmers are actively involved in the organic farming. Problem Statement and Importance of the Research Organic agriculture industry, no doubt, has offers most of the developing countries a wide range of economic, environment, social and cultural benefits. Certifies organic products have now been growing fast and in the mist of entering the global market. Malaysia, on the other hand, is still in the starting spark-point in adapting the organic-food consumption while the developed countries such as North America and Europe have already gained the biggest market share in this newest industry. Due to expanding markets and attractive price premiums, Malaysia should invent and invest in organically-produced food, taking into consideration of various significant variables which may form the consumer behaviour towards organic food. We would like to highlight that the ultimate goal of this study is to understand consumer’s motivations behind organic food products purchases in order to enable organic producers to develop a more effective strategic marketing plan. The results could be used for the marketing planning of organic food products to enable proper marketing strategies, a proper sales channel and promotion to be targeted to these groups of consumers. Research Questions The present study aims to answer the following questions: †¢ What are demographic characteristics of organic food buyers? †¢ How do demographic characteristics affect consumer attitudes towards organic foods? †¢ How product attributes effect consumer attitudes towards organic foods? †¢ How consumer perceived values influence consumer attitudes towards organic foods? †¢ What is the relationship between consumers’ attitudes towards organic foods and their intentions to purchase? †¢ How can results of the study be applied by managers and marketers? Research Objectives. Regarding to the significance of the growing market of organic foods in the world, and to the previous studies on consumer attitudes towards organic foods and its effects on purchase intentions in several countries (e. g. Taiwan, Thailand, United Kingdom, United States and Denmark) we intend to carry out such similar studies in Peninsula Malaysia with objectives as the following: †¢ To report the descriptive analysis on the organic buyers’ demographic characteristics †¢ To identify the effects of demographic characteristics (specifically level of households income) on consumer attitudes towards organic foods. †¢ To determine effects of product attributes on consumer attitudes towards organic foods †¢ To investigate the relation of consumer perceived values to consumer attitudes towards organic foods †¢ To determine the relationship between consumers’ attitudes towards organic foods and their intentions to purchase †¢ To clarify implications for managers and marketers Literature Review Demographics Based on findings from previous research, demographic characteristics were evaluated as one of the major predictors in gaining intention to purchase the organic food in Peninsula Malaysia. According to Robinson R. and Smith C. (2002), the demographic of consumers consist of various characteristics namely the gender, age, household income and education level. Each element has been contributed in forming the valued attitudes towards buying the organic products. Hence, the demographic characteristics, especially on household income is seemingly significant and being the focus in this research. This will eventually lead to the desired intention in buying such products for daily consumption. Level of Household Income. Whilst referring to the studies done in the US, it is seemingly apparent that the demographic variables which herby refer as the income distribution, is significant predictors (Bartels Reinders, 2009). The research on this particular subject has proven that income positively influenced buying behaviour which in turn may cause the perceived buying behaviour towards the organic food. A same result has shown in Germany as well (Bartels Reinders, 2009). In Germany, demographic variables such as household income distribution have played an important role in developing significant effect on organic buying behaviour. However, the overall inevitability of the demographic characteristics was relatively different, taking into consideration of research carried in various Western countries. These findings verify the results of earlier studies by Clark Goldsmith (2006) and Im et al. (2003) proven that the intellectual practice on using the demographic characteristics such as household income distribution and domain specific innovativeness will be seen as strategic tools for market segmentation. In the Western countries, research has identified that the demand and willingness in expenditure on organic goods often affiliated closely with various socioeconomic and demographic variables (Wier et al. , 2008). In addition, Menghi (1997) found that the majority households with middle and higher income levels showed a greater tendency in purchase and consuming organic foods. However, it is shown that almost all of these studies are based upon hypothesized future behaviour rather than observed behaviour in both Denmark and UK. Hence, studies have been carried out by researchers to further invent on the influences of demographic characteristics especially in household income in guiding the intention of buying the organic goods. Through the research it is revealed that higher disposable household income (approximated by total food expenditure) will lead to higher positive intention in purchasing the organic food. Consumers with a lower household income alongside with lower level of education are found to be least likely to have heard of organic agriculture (Roitner-Schobesberger et al. , 2008). On a contrary, those who have a higher income and hold an academic degree are more likely to be the target segmentation in purchasing organic products (Roitner-Schobesberger et al. , 2008). It is also mentioned that the correlation between the household income level is very much linked to the level of education as well. As mentioned by Robinson R. and Smith C. (2002), intended purchases of sustainably produced foods did not differ for demographic characteristics such as household annual income educational attainment. Through the research carried out by Ross NJ.et al. (2000), they have suggested that consumers with a higher earning incomes were more likely to have purchased locally produced food, mainly focus on the organic consumption by various segmentations. Their research and findings were supported earlier by Govindasamy R. and Italia J. (1998) whereby the same results applied. Groups with a higher household income tend to have purchased foods produced with reduced pesticides. In UK particularly, social group is employed as an indicator of income brackets (Wier et al. , 2008). Research has revealed that the tendency in purchase the organic goods seem to increase in accordance to the given social status. However, the highest organic budget shares are observed for middle class households whilst shares in the upper middle class being in fact lower. Quite captivatingly, a similar phenomenon is observed to be happened in Denmark as well. Organic Food Attributes Organic food attributes influence consumer buying decision. Several empirical studies have been performed on customer perceptions of organic food attributes and how they formed the consumer attitudes towards food. In the present research, among different product attributes, we have selected: price of organic food, environmentally friendliness of organic food and organic food availability. Price of Organic Food Organic foods are often of a price premium above conventional products. According to Roitner-Schobesberger et. al (2008) in Thailand the price difference between organic and non-labeled conventional vegetables in Bangkok varied between 50 percent and 170 percent and in some cases even 400 percent. However, in some countries such as Finland there were not significant premium prices for organic foods (Tarkiainen and Sundqvist, 2005). As Roitner-Schobesberger et. al (2008) pointed out that despite the price difference of organic and non-organic food, nearly 60% of the ‘organic buyers’ said that the price of organic products was not a problem. In addition, ‘non-organic buyers’ ranked some other items as a reason of not purchasing organic food rather than higher prices. Chryssohoidis Krystallis (2005) claimed that while 100 percent of people would prefer organic to conventional products with the assumption of similar price, this percentages dropped by only 20 percent when the same question was posed regardless the higher price of organic food. In other words, higher price is an important obstacle for a limited percentage of consumers. Roitner-Schobesberger et. al (2008) found out that in Bangkok men were more likely to purchase organic foods than women and concluded that it might be due to the reason of men being willing to pay a higher price premium for organic products than women. Similarly, a study in Klang Valey, Malaysia showed that women werre more likely than men to agree that they would purchase more organic foods if they were less expensive (Ahmed, 2010). Additionally, heavy users were on average stage whereby they are willing to pay higher price premiums than medium and light users (Wier et. al, 2008). Environmentally friendliness of organic food Consumers are getting more conscious and concerned with the consumption of chemical substance used in farming and preserving environment is becoming a strong attitude among consumers. According to Tarkiainen and Sundqvist (2005), subjective norms’ effect on attitudes has been mainly found in behaviors, that involved some kind of ethical decision, and also buying organic food can be seen as ethical decision reflecting environmental concern. In addition, perceived quality is associated with environmentally friendly practices (Ness et. al, 2009). The perception of organic food products as environmentally friendly was a common intuition and has been examined in several studies (Ahmed, 2010; Honkanen et. al, 2006). It is believed that when the consumers have more concern about their health and environmental protection, they will be more likely to have a positive attitude to organic foods (Ness et. al, 2010). Honkanen et. al (2006) found that ecologically oriented consumers were more likely to form intentions to purchase and consume organic food. In other words, the more people are concerned about environment, the more positive attitude they have towards organic food. Organic Food Availability Lack of organic food availability and variety in store is considered as one of the barriers to consumer purchase. Fresh vegetables (which include fresh herbs) were considered the most widely available organic product group rather than other organic foods (Roitner-Schobesberger et. al, 2008). Chryssohoidis Krystallis (2005) stated that limited availability was the main factor that hinders organic purchasing. Although according to Roitner-Schobesberger et. al (2008), in Thailand, majority of organic buyers were satisfied with availability of organic products. Most of them reported that they would like to buy more organic products, especially a wider range of vegetables. Value to the Customer. In every product that consumer purchased and used, they in turn are expecting value from it. Value can be defined as a benefit that consumer is receiving by using a product. Benefits here mean sensory appeal of the product, taste, fun, freshness, quality and healthiness of the products. These are some main reasons that encouraged consumer to purchase the organic food. The value may vary from one consumer to another; however there will definitely be one value that effect the buying attitude which motivate the buying intention of consumers. Health Effect of Organic Food Several perceptions contributed to health attribute include the reason of being good for health, good for children, not containing pesticides, high in fiber, natural and nutritious and safer to eat (Roitner-Schobesberger, et. al, 2008; Saher et. al 2006; Lockie et. al, 2002; Ness et. al, 2009). The perceived potential hazards of modern agricultural practices such as the use of pesticides and their residues in food were perceived to be associated with long term and unknown effects on health (Miles and Frewer, 2001;Wilkins Hillers, 1994; Williams Hammit, 2001). Saher et. al (2006) revealed that there is very little scientific support for the common beliefs that organic food would be more healthy or nutritious than regular foods, but the belief that they have these properties remains quite strong in consumer’s mindset. The claim is debatable whether marketers can use the health claim for marketing purposes because most of the research concluded that there was no evidence that organic food was healthier or more nutritious than conventional food (Honkanen et. al, 2006). However, most studies in this area suggested that consumer’s perception of organic food as a healthy nutrition is one the most significant motives for buyers. Lockie et al. (2002) pointed out that health was the one aspect consumers are least willing to compromise. Roitner-Schobesberger et. al (2008) in Bangkok, Thailand, examined the motives behind organic food purchase and pointed out that the most important motive was the expected positive health effects. Similarly in Malaysia, organic buyers believed that organic food was healthier compared to conventional grown food (Ahmed, 2010). In Thailand, the health aspect was closely associated with the residues from synthetic chemicals used in agriculture (Roitner-Schobesberger et. al, 2008). In fact, organic products often have a lower level of pesticide residues (Baker et al. , 2002). Lockie et. al (2002) revealed that although price was an important factor, organic consumers consider health has appeared as a more significant factor for purchasing organic food in Australia. These organic food consumers also believed that industrial methods of food processing constitute a threat to customer’s health. Another research by Schifferstein Oude Ophuis (1997) illustrated that well-being was rated among all other motives by organic food buyers. On the other hand, Tarkiainen and Sundqvist (2005) by examining specific organic products (bread and flour) claimed that health consciousness did not explained the general attitudes towards organic food, although they believed this results might be different by examining different organic products. Sensory Appeals Sensory appeals of organic food are part of the factors that provides value to customer. Sensory appeals include the taste, odor and also the texture of the organic product (Prescott et. al, 2002). Sometimes sensory appeals of the organic food need to be combined with the non-sensory factors such as organic food related expectations to create a value to customer which will affect their attitude towards buying organic food (Prescott et. al, 2002). Sensory factors are also influenced by cultures and background of consumers. For example, consumers from Western countries eat less spicy food compared to those from Asia. Spicy organic food might produce high value to consumers in Asian countries compared to Western. Intrinsic cues or sensory appeal that are associated with physical characteristics of the product such as taste, size, color, appearance, smell, feel and flavor were commonly used as indicators of quality on the organic food (Schifferstein et. al,1997). Quality is also value that consumers experiencing by consuming an organic food. Better sensory appeal of organic food will portray a better quality which will influence the attitude of purchasing an organic food and later increase the intention of buying the organic food. One of the most prominent sensory appeals that yield more value to consumer is taste. According to Roitner-Schobesbergeris et. al (2008), taste was the third important motives that consumers purchase organic food (Roitner-Schobesbergeris et. al, 2008). Others studies also emphasized that many organic food buyers believed that organic food products taste better than conventional food even if sensory evaluations have yielded inconsistent results (Fillion and Arazi,2002; McEachern and McClean,2002; Zhao et al. ,2007). Perceived Value. One of the studies conducted in eight countries concluded that individual attitudes towards buying organic food are primarily based on the belief about the benefits (Thogersen, 2000). Benefits or value to consumers such as healthy, taste better and environment friendly supersede all the other factors such as belief about the cost. The same proven in one of the study conducted in Klang Valley. Most of the respondents reported that they choose to buy organic food products because they perceived organic food as very healthy, fresher and natural (Bayaah Ahmad et.all, 2010). As such, value of organic food towards customers’ effect their attitudes towards buying which will motivates their intention of purchasing the organic product. Consumers also value organic food as nutritional food since it is produced using traditional method whereby the original nutrition from the food is preserved. Nutrition belief was one of the reasons that made people appeared to have different food styles and often express themselves as having food adventurousness or pickiness (Chen, 2007). Organic food adds value to consumers who has such belief and it will influence their intention of consuming it by affecting the buying behavior. Besides, Chen (2007) points out that an individual’s personal interests or traits act a part in establishing personal food choice criteria through the values held by the individual. These values comprise nutrition beliefs, weight control concerns, and so on. For instance, people seem to have different food-styles and often express themselves as having food adventurousness or pickiness. Another important motive to purchase organic food as reported by Roitner-Schobesbergeris et. al (2008) is the consumer’s search for new, trendy and attractive food products. Attitudes towards Organic food and Intention to purchase Basically, consumer attitudes are found to be the most important predictor of intention to buy (Honkanen et. al, 2006). Several studies have found that higher perceived product quality leads to more positive re-purchase intentions (Bou-Llusar et. al, 2001; Hult, Kandemir 2004; Tarkiainen Sundqvist, 2005). Chen (7007) highlighted that if the consumer’s attitude towards organic foods is positive, the consumer’s attitude to purchase organic food will be more likely to be positive. This is also consistent with another study performed by Honkanen et. al (2006) indicating that relation between attitude and intention is positive and quite strong, indicating that consumers with positive attitudes towards consumption of organic food are more likely to form intentions to consume such food, therefore converting positive attitudes to intentions. Methodology Theoretical Research Framework [pic] Figure1. Theoretical Research Framework Hypothesis Development: Hypothesis 1: There is a relationship between demographic characteristics of consumers and their attitudes towards organic foods. Hypothesis 2: There is a relationship between organic food attributes and consumer’s attitudes towards the organic food. Hypothesis 3: There is a positive relationship between values of organic food to customer with attitudes towards buying organic foods. Hypothesis 4: When the consumer’s attitude towards organic foods is positive, the consumer’s intentions to purchase organic foods will be more likely to be positive. Research Design. The questionnaires are only designed in English; since the respondents are assumed to be relatively high educated they will be able to answer the questions without any difficulties. Furthermore it will help to keep the original meaning and understanding that respondents perceived to have towards the questions. Types of questions in questionnaires are mostly closed ended question and only two open ended question. This will only consume little time for the respondent to complete the questionnaire which will encourage them to participate in this study. There are three main categories in the prepared questionnaires. The questions in the first category are more towards understanding demographic details of the respondent such as on the age, income level, ethnicity, religion and educational level. This is useful to confirm the background of the organic food consumers. There are also questions on the product attributes which the respondents are asked to identify what are the main attributes that attract the purchase and also to determine whether this factor have a positive effect towards consumer attitude on organic food. Last part in the questionnaires is designed to understand the value of organic food to customers. All these questions are to test four hypotheses of this study. Data Collection The target population consists of organic food buyers in Peninsula Malaysia. In order to carry out the sampling Peninsula Malaysia is divided in to 3 major regions namely Northern, Central and Southern region. Northern region will be represented by Penang, Central region will be Klang Valley and Southern region of Peninsula Malaysia is represented by Johor Bahru. These three areas are chosen based on the economic development and availability of the organic products. From each region shopping complexes and supermarkets that provide organic products are identified. By using random sampling, three shopping complexes and supermarkets in urban areas are selected. Since target respondent with higher educational level and purchasing power are scattered around these urban areas, these will be perfect places to conduct this research. Those three supermarkets and shopping complexes are ensured to be far from each other so that the collected samples will be more accurate in representing the population in each region. Total sample size comprises of 540 individual respondents is collected using convenience sampling and respondents will be approached randomly. Since this study is conducted in large scale, convenient sampling will be more cost effective compared to other types of sampling. Furthermore conducting other types of sampling will be time consuming and the accuracy of the collected samples to represent the actual population will be questionable. In order to collect the data, 60 self-administered consumer questionnaire surveys are distributed in each shopping complexes which will result in 180 questionnaires from each region. Considering the validity of the data, we are expecting a total of about 500 questionnaires to be usable in the later part of data analysis. Although there is no way of knowing if those included are representative of the overall population, the survey is still expected to give a first overview of relevant issues and to allow to derive insights into the perception of organic food buyers in Peninsula Malaysia. Data Analysis After data is collected, data will be edited and coded. Editing data is very essential part of data analysis especially when researches involve open ended questions. Editing is done immediately after data is collected so that the respondent can be contacted if any clarification needed. The edited data are identified through usage of different fond and colors. Coding is done before data processing is conducted. Since most of the data collected involve ordinal scale, coding becomes prudent. By doing this data accurately keyed in and avoid wrong interpretation of data. Base on the three sections in the questionnaire, data is also coded in three main groups. Data processing is done using a software program called SPSS version 17. First of all the edited and coded data is checked and scanned through. Wrongly entered and coded data will be identified using the software through methods like identification of the maximum value. Values like variance, standard deviation, mean and range are used to understand the effectiveness of the questions asked in the questionnaire and how respondents reacted to the questions. The reliability and validity test is done to check the credibility of the data. The reliability test also conducted to test the relationship of the variables through the reliability coefficient. Validity test is done to assess all three factorial validity, convergent validity and also discriminant validity. References Ahmed, S. N. B. , 2010, Organic Food: A Study on Demographic Characteristics and Factors Influencing Purchase Intentions among Consumers in Klang Valley, Malaysia, International Journal of Business and Management 5, No. 2, Baker, B. , Benbrook, C. , Groth, E. , Benbrook, K. , 2002, Pesticide residues in conventional, integrated pest management (IPM)-grown and organic foods: insights from three US data sets. Food Additives and Contaminants 19, 427–446. Bartels J. and Reinders M. J. (2009). Social identification, social representations, and consumer innovativeness in an organic food context: A cross-national comparison, Food and Quality Preferences,1-6, Elsevier Ltd. Bou-Llusar, J. C. , Camison-Zornoza, C. , Escrig-Tena, A. B. , 2001, Measuring the relationship between firm perceived quality and customer satisfaction and its influence on purchase intentions, Total Quality Management, 12, 719–734. Chen, M. F, 2007, Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits, Food Quality and Preference 18, 1008–1021. Chryssohoidis, G. M. , Krystallis, A. , 2005, Organic consumers_ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task, Food Quality and Preference 16, 585–599. Clark, R. A. , Goldsmith, R. E. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34–43. Govindasamy R, Italia J. (1998). A willingness to purchase comparison of integrated pest management and conventional produce. Agribusiness. 14:403-414. Honkanen, P. , Verplanken, B. Olsen, S. O., 2006, Ethical values and motives driving organic food choice, Journal of Consumer Behaviour 5, 420–430. Fillion,L. ,Arazi,S. ,2002. Does organic food taste better? A claim substantiation approach. Nutrition and Food Science 32, 153-157. Im, S. , Bayus, B. L. , Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science, 31(1), 61–73. Keillor, B. D. , Hult, G. T. M. , Kandemir, D. (2004). A study of the service encounter in eight countries. Journal of International Marketing, 12, 9–35. Lockie, S., Lyons, K. , Lawrence, G. , Mummery, K. , 2002. Eating ‘green’: Motivations behind organic food consumption in Australia. Sociologia Ruralis 42, 23–40. McEachern,M. ,McClean,P. ,2002. Organic purchasing motivations and attitudes: are they ethical? International Journal of consumer studies 26, 85-92. Menghi, A. (1997). Consumer Response to Ecological Milk in Sweden. Swedish Agricultural University, Uppsala. Miles,S. , Frewer, L. J,2001. Investigating specific concerns about different food hazards. Food Quality Preference, 12, 47-61. Ness, M. R. , Ness, M. , Brennan, M. , Oughton, E. , Ritson, C. , Ruto, E., 2009, Modeling consumer behavioral intentions towards food with implications for marketing quality low-input and organic food, Food Quality and Preference 21, 100–111. Prescott, J. , Young, O. , O’Neill, L. , Yau, N. J. N. , 2002, Motives for food choice: a comparison of consumers from Japan, Taiwan, Malaysia and New Zealand. Food Quality and Preference 13, 489 495. Robinson R. and Smith C. (2002). Psychosocial and Demographic Variables Associated with Consumer Intention to Purchase Sustainably Produced Foods as Defined by the Midwest Food Alliance, Journal of Nutrition Education and Behavior Volume 34 (6), 316-325. Roitner-Schobesberger ,B. , Darnhofer, I. , Somsook, S. , Vogl, C. R. , 2008, Consumer perceptions of organic foods in Bangkok, Thailand, Food Policy 33, 112–121. Ross NJ, Anderson MD, Goldberg JP, Rogers BL. (2000). Increasing purchases of locally grown produce through worksite sales: an ecological model. J Nutr Educ. 32:304-313. Saher, M. , Lindeman, M. , Koivisto Hursti, U. , 2006, Attitudes towards genetically modified and organic foods, Appetite 46, 324–331. Schifferstein, H. N. J Oude Ophuist, P. M.A, 1997, Health-Relatede Determinants of organic food Consumption in the Netherlands, Food Quality and Preference 9, 119-133. Tarkiainen, A. Sundqvist, S. , 2005, Subjective norms, attitudes and intentions of Finnish consumers in buying organic food, British Food Journal 107, No. 11, 808-822 Thogersan. J, 2000, predicting consumer choices of organic food: Results from the CONDOR Project, Wier, M. , Jensen, K. , Andersen, L. M. , Millock, K. , 2008, The character of demand in mature organic food markets: Great Britain and Denmark compared, Food Policy 33, 406–421. Wilkins, J. L. , Hillers, V. N, 1994. Influences of pesticide residue and environmental concerns on organic foods preference among food cooperative members and non-members in Washington State. Journal of Nutrition Education, 26, 26-33. Williams, P. RD. , Hammit, J. K, 2001. Perceived risks of conventional and organic produce: Pesticides, pathogens, and natural toxins. Risk Analysis, 21, 319-330. Zhao,X. ,Chambers,E. ,Matta,Z. ,Loughin,T. ,Carey,E. ,2007, Consumer sensory analysis of organically and conventionally grown vegetables, Journal of Food Science 72, 87-91.

The Fashion of Whiskers in Victorian England Essay -- Victorian Era Fa

Whiskers: A Growing Fashion Prior to the Victorian era, men in England maintained cleanly shaven faces. With the mid-eighteen hundreds came a widespread shift toward facial hair in a multitude of styles (Camellia). The ability to grow whiskers began to be regarded as a sign of manhood. In pictures and photographs from the era, it is rare to find a male, past the age of manhood, depicted without facial hair in some capacity. As the century continued, the preferred style of facial hair grew progressively longer, bushier, and more pronounced (Nunn), but it remained â€Å"stylish for men to wear facial hair of all sizes and descriptions† (Camellia). Whiskers of all types adorned the faces of Victorian men, from thin side-whiskers to full, bushy beards in accompaniment with thick mustaches. During the nineteenth century, side-whiskers, beginning as short sideburns, were â€Å"allowed to grow further down the face† (Nunn) and developed into a variety of styles. Mutton-chops, â€Å"side whiskers that are narrow at the temple, broad along the lower cheek or jawline, and separated by a shaven chi...

Evaluation Criteria and Information Technology Essay

 · Imagine you are a company controller.  · Identify the internal control reporting options.  · Create criteria against which the options may be evaluated. Include internal controls for IT. Run for a low level or uncontested office within the student government association in your sophomore year. Getting into the bottom rung easily can help you climb the ladder more your later years. Future employers are likely to never know who small your school was, but will love seeing that experience on your resume. This pack comprises ACC 544 Week 6 Reporting Options, Evaluation Criteria, and Information Technology Controls Business – Accounting  · Imagine you are a company controller.  · Identify the internal control reporting options.  · Create criteria against which the options may be evaluated. Include internal controls for IT. Run for a low level or uncontested office within the student government association in your sophomore year. Getting into the bottom rung easily can help you climb the ladder more your later years. Future employers are likely to never know who small your school was, but will love seeing that experience on your resume. This pack comprises ACC 544 Week 6 Reporting Options, Evaluation Criteria, and Information Technology Controls Business – Accounting  · Imagine you are a company controller.  · Identify the internal control reporting options.  · Create criteria against which the options may be evaluated. Include internal controls for IT. Run for a low level or uncontested office within the student government association in your sophomore year. Getting into the bottom rung easily can help you climb the ladder more your later †¦ To download this tutorial follow the link – https://bitly.com/12BvwtK Run for a low level or uncontested office within the student government association in your sophomore year. Getting into the bottom rung easily can help you climb the ladder more your later years. Future employers are likely to never know who small your school was, but will love seeing that experience on your resume. Business – Accounting  · Imagine you are a company controller.  · Identify the internal control reporting options.  · Create criteria against which the options may be evaluated. Include internal controls for IT.

Walt Whitman - Song of Myself - 822 Words

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He wants to decipher the secrets it holds and know more about the lives of t hese men and women over whose graves the grass now grows. He is perplexed and throws out the question What do you think has become of the young and old men? And what do you think has become of the women andShow MoreRelatedWalt Whitman Song of Myself1260 Words   |  6 PagesJanuary 20th, 2012 It’s Only Natural: Racial and Gender Equality in Walt Whitman’s â€Å"Song of Myself† In the opening line of Walt Whitman’s â€Å"Song of Myself,† it becomes immediately evident that his song is not about himself, but about the entire human race: â€Å"I celebrate myself, and sing myself, and what I assume you shall assume, / for every atom belonging to me as good belongs to you†. His poem extols the mundane aspects of everyday life that a traditional poet of his day would not have consideredRead MoreSong Of Myself By Walt Whitman1795 Words   |  8 Pageschemical also released during sex and eating. 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Many of Whitmans poems, including major works such as Song of Myself, can be studied with this tidbit, but yet theseRead MoreWalt Whitman s Song Of Myself1191 Words   |  5 Pages Walt Whitman’s â€Å"Song of Myself† Walt Whitman was an American poet born in May 31, 1819 in New York, and he died in March 26, 1892 in New Jersey. He grew up going to school in separate facilities from people of color, so he was growing up along with the nation. He was self-taught by exploring things for himself, for example, going to the museums when he could. Whitman as a young boy alternated from being in the city to being in the countryside with his grandparents. He was exposed to be beingRead MoreSong of Myself by Walt Whitman Essay1343 Words   |  6 PagesIn his first anthology of poems entitled â€Å"Song of Myself†, Walt Whitman reveals some of his views on democracy through the use of symbolism and free verse poetry. 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He shares many of the same ideas as Emerson, such as the importance of the self and views on religionRead MoreAnalysis Of Walt Whitman s Song Of Myself Essay2414 Words   |  10 Pages The prevalence of Hegelianism in Walt Whitman’s â€Å"Song of Myself† is indisputable, yet a consensus on the meaning remains elusive, and therefore, insidious to the democratic progress Whitman attempts. Whitman uses Hegel to support his ideas about the dialectical theory of consciousness, the spiritualization and importance of art, and America’s manifest destiny. I later elucidate on these catego ries and break them down into more precise ideas. I use a variety of scholars for evidence of structural

Hamlet By William Shakespeare Religion Is A Key Theme

In the play Hamlet by William Shakespeare, religion is a key theme in the play. Throughout the play Hamlet struggles with trying to avenge his fathers death, and how that would impact his and other’s standing with God. The relationship Hamlet has with God plays into the way he responds to certain things. Hamlets actions are impacted by religion, and Hamlet stops and thinks about his actions and thoughts and how that would impact his stance in heaven. In Hamlet religion plays a vital role in Hamlet’s actions and thought process. Throughout the play, Hamlet struggles with avenging his father’s death. Hamlet often struggles with killing Claudius, his uncle who murdered his father and married his mother, and his religious views. When Hamlet is introduced in the play, the audience see’s that religion impacts Hamlet’s decision-making process. Once Hamlet meets the ghost for the first time and he sees his father and without hesitation he tells the ghost â€Å"haste me to know’t, that I, with wings as swift as meditation or the thoughts of love, may sweep to my revenge† (Hamlet Act 1 Scene 5 29-31). Hamlet agrees to avenge his fathers death but after seeing Claudius pray Hamlet states â€Å"the spirit that I have seen may be the devil: and the devil hath power To assume a pleasing shape; yea, and perhaps Out of my weakness and my melancholy, As he is very potent with such spirits, Abuses me to damn me† (Hamlet, Act 2 Scene 2 576-579). Hamlet immediately begins to question h is passion forShow MoreRelatedThe Thematic Elements Of William Shakespeare s Hamlet1031 Words   |  5 Pagesmany of William Shakespeare’s plays are numerous. Such themes further develop the plot of the story and help explain a universal purpose the story has. Imagination seeps through every crevice in the reader’s mind as to what a theme can be alluding to. Throughout many of Shakespeare’s written works, it can be noted that death, in particular suicide, is a relevant and ongoing theme that Shakespeare gives way to. A prime example is that of the well-known tragedy of Romeo and Juliet. Shakespeare does notRead MoreThe Theme Of Madness In Frankenstein, Hamlet, By William Shakespeare1193 Words   |  5 Pagesdescribe the state of a madman, and these just so happen to perfectly describe some characters in the works we have read and discussed. The theme of madness is heavily displayed in the literature pieces of Frankenstein, by Mary Shelley, and Hamlet, by Will iam Shakespeare. Victor Frankenstein, The Creature, Hamlet, and are the characters that most express the course theme of madness in the works. These characters display similarities on their way to that unstable state of mind. In the novel FrankensteinRead MoreThe Significance of Death and Sex to William Shakespeare1482 Words   |  6 PagesThe Significance of Death and Sex to William Shakespeare In this essay, I will consider Death and Sin in Shakespearean drama and I would like to look at three of Shakespeares tragic plays: Hamlet, Othello and King Lear. Shakespeare uses many themes in all his play that attract audiences throughout history. The things he wrote about are as relevant now as they were in his time. Death and Sin were issues that are always around. In his plays, Shakespeare could comment on these things andRead MoreRedefining The Feminine Identity : Freud s Tripartite Model Essay1198 Words   |  5 PagesReconstructing the Masculine Identity: Freud’s Tripartite Model in Hamlet, by William Shakespeare How do individuals become a part of the psychoanalytic mind when desires are present? The founder of psychoanalysis, Sigmund Freud, supposed that there were â€Å"certain stages that an individual partakes in, which involved models dealing with early childhood age†. These models were in connection to the psychoanalytic mind, which includes â€Å"the conscious and subconscious† (Parker, pg. 119). Freud explainsRead MoreHamlets Existential Crisis1429 Words   |  6 PagesWhen looking at Hamlet, one could say that William Shakespeare put the play together as a very cathartic tragedy. The emotional result of dealing with so many deaths brings on a plethora of emotions which are not usually felt in a typical play. Hamlet begins not with the normal prosperity and good fortune as do most tragedies, but with a more stifling and depressing sort of mood (Tekany 115). However, something else could be said about this play as well. The play centers on Hamlet and his existentialRead MoreWilliam Shakespeare s Poetry, Comedies, And Even Tragedies1824 Words   |  8 PagesEvery day the very foundations of our society are shown through the ways we live. Just turn on the TV or jump onto the Internet, there’s information just a few keys away. Our ancestors made the very building blocks that led us to today, and one of those ancestors has inspired many writers even centuries after his death. William Shakespeare laid the foundation for writers across the board, poetry, comedies, and even tragedies. With his sonnets, he ignored the common rules and created his own sonnetRead MoreA Very Brief Biography of William Shakespeare1609 Words   |  6 PagesWilliam Shakespeare William Shakespeare, man with intelligence, creativity, and with great passion for love, was one of the most prestige playwright, poet, and actor from the British Literature. He contributed his whole life writing some of the finest and well known plays and poems that are still highly valued in the present literary world. Shakespeare’s conventional themes for most of his plays and poems are about universal matters such as love, jealousy, and beauty which were common focus duringRead MoreThe Elizabethan Era Of Europe1531 Words   |  7 Pagesto the amazing theatre during this time, one of the most notable things from this period is its fine arts, with the theater being the one held in the highest esteem. The Elizabethan Renaissance Was best expressed and shown through its theatre. One key factor in theatre during the Elizabethan period is where the plays were actually performed. There were two kinds of theatre during the time period; outdoor/public and indoor/private. Both were open to anyone who could afford to see a show, the privateRead MoreThe Historical Developments That Truly Defines The Renaissance As Rebirth1443 Words   |  6 PagesRenaissance as rebirth. In Renaissance History and Religion, Renaissance rebirth. It assigns especially to the rebirth of learning that began in Italy in the fourteenth century, spread to the north, counting England, by the sixteenth century, and ended in the mid-seventeenth century. the Renaissance was more than a rebirth. First historical development that truly define the Renaissance as rebirth is The compass. It’s important for navigation. Printing press is key in spreading info such as books. Second, theRead MoreWilliam Shakespeares Hamlet Essay3604 Words   |  15 PagesWilliam Shakespeares Hamlet Hamlet was written around the year 1600 in the final years of the reign of Queen Elizabeth I, who had been the monarch of England for more than forty years and was then in her late sixties. The prospect of Elizabeth’s death and the question of who would succeed

The SUmmer of a Jupiter Symphony Essay - 2410 Words

The Summer of a Jupiter Symphony The year is 1788 as Wolfgang Amadeus Mozart began to work on his last three symphonies during a time of strife for musicians as the Austro-Turkish War continues to war on in Austria. Tired from moving his family from central Vienna to the suburbs of Alsergrund all while in debt to his ears as he continued to borrow money from friends including a fellow mason, Michael Puchberg, Mozart finished his final symphony on August 10, 1788. This piece, nicknamed the â€Å"Jupiter Symphony,† coined by impresario Johann Peter Saloman, was Mozart’s longest symphony with a total of four movements, a typical symphonic form during the Classical era. The Jupiter Symphony totals to about forty five minutes of music ending†¦show more content†¦Mozart was known for having an ear that would make any musician envious. From a young age he was able to listen to any piece of music and his mind would interpret all of that data with ease. While in Rome, he listened to a performance of Gregorio Allegri’s Miserere only twice at the Sistine Chapel and was able to write it down for memory when he got home (Abert 135). After Mozart and his father returned to Italy from a ten year tour, Mozart was employed by Prince-Archbishop Hieronymus Collero to be a court musician in the year 1773. With a pay check of only 150 florins a year though, Mozart began to look for other job ventures and began to try to write operas that he hoped would help kick start his career as a professional musician. It was not until 1782 when Mozart began to receive the credit that he deserved. Performing on multiple local keyboard competitions, he was soon established as one of the best keyboard players in Vienna. Finally in 1783, as he finished writing the opera Die Entfuhrung aus dem Serail, he began to be seen as a successful independent composer and started to receive a reputation as such (Abert 642). As Mozart got older, he matured even more as a composer writing a total of over six hundred pieces including symphonies, operas, concertos, and other styles of pieces during his lifeShow MoreRelatedWolfgang Amadeus Mozart Essay1335 Words   |  6 PagesAnna Maria Pertl, Wolfgang Amadeus was born in Salzburg on January 27, 1756. Considered by many to be one of the greatest musical prodigies in history, by the age of three he was already a keyboard-player and violinist. By five he was composing symphonies. Leopold Mozart (1719-1787), his father, undertook complete responsibility for the tutoring of Wolfgang and his elder sister Maria Anna (Nannerl), an extremely gifted keyboard player in her own right. Mozart spent from 1774 to 1777, as KonzertmeisterRead MoreWolfgang Amadeus Mozart ( 1719-1787 )1542 Words   |  7 Pagesmet Johann Christian Bach, who became a great influence and inspiration to Mozart when he composed his music. While he was in London meeting Johann Sebastian Bach’s youngest son he composed three of his first symphonies which are K 16, K 19, and K 19a. In The Hague he composed two more symphonies K 22 and K 45a before he went back to Salzburg, Austria. The tours they took across Europe were long and tiring to travel caused Mozart and some of his family members would get very sick, so much because theyRead MoreNashville: The Capital of Tennessee Essay2986 Words   |  12 Pagesalternatives appealing to seniors and their families. The Climate of Nashville Nashville, Tennessee has a wonderful climate for seniors and people of all ages. The average annual high temperature is 69.8 degrees. Springs are mild and pleasant with summers warm and humid. The area is far enough north that Nashville has a beautiful fall season with the changing colors of the leaves. The average high temperature in the fall is 71.5 degrees. Winters are mild with an annual high temperature of 49.1 degreesRead MoreLogical Reasoning189930 Words   |  760 Pagesthe better argument, our course is designed to combat this tendency. Facing a Decision as a Critical Thinker Imagine this situation. You are on a four-day backpacking trip in a national wilderness area with your friends Juanita and Emilio. The summer weathers great, the scenery is exotic, and youve been having a good time. Yesterday you drove several hours into the area and parked in the main parking lot. Then you hiked six hours to your present campsite. The three of you carried all yourRead MoreOrganisational Theory230255 Words   |  922 PagesPostmodern pastiche architecture in Las Vegas. (Source:  © Pete Saloutos/CORBIS.) . What is postmodernism? 201 Similarly, in art and music, the division between high and low art is broken down. An example, according to Butler, is the symphonies Low and Heroes by Philip Glass, which draw on the work of David Bowie and Brian Eno, thus bringing together classical and popular music. We will develop these ideas further in the next chapter. For now, suffice it to say that postmodernity is characterized

Kent V. United States Free Essays

Regarded as the first major juvenile rights case to preface further juvenile court reforms, Kent v. United States established the universal precedents of requiring waiver hearings before juveniles could be transferred to the jurisdiction of a criminal court and juveniles being entitled to consult with counsel prior to and during such hearings. Morris A. We will write a custom essay sample on Kent V. United States or any similar topic only for you Order Now Kent, Jr. , first came under the authority of the Juvenile Court of the District of Columbia in 1959. He was then aged 14. He was apprehended as a result of several housebreakings and an attempted purse snatching. He was placed on probation, in the custody of his mother, who had been separated from her husband since Kent was two years old. Juvenile Court officials interviewed Kent from time to time during the probation period, and accumulated a â€Å"Social Service† file. On September 2, 1961, an intruder entered the apartment of a woman in the District of Columbia. He took her wallet. He raped her. The police found in the apartment latent fingerprints. They were developed and processed. They matched the fingerprints of Morris Kent, taken when he was 14 years old and under the jurisdiction of the Juvenile Court. At about 3 p. m. on September 5, 1961, Kent was taken into custody by the police. Kent was then 16, and therefore subject to the â€Å"exclusive jurisdiction† of the Juvenile Court. He was still on probation to that court as a result of the 1959 proceedings. Kent was detained on a Receiving Home for one week. During that period, there was no arraignment and no determination by a judicial officer of the probable cause for Kent’s arrest. His attorney filed a motion with the juvenile court opposing the waiver as well as a request to inspect records relating to Kent’s previous offenses. A psychiatric examination of Kent was arranged by his attorney. His attorney argued that because his client was â€Å"a victim of severe psychopathology† it would be in Kent’s best interest to remain within the juvenile courts jurisdiction where he could receive adequate treatment. The juvenile court judge failed to rule on any of Kent’s attorney’s motions. He also failed to confer with Kent’s attorney and/or parents. Then the juvenile courts judge declared that â€Å"after full investigation, I do hereby waive† jurisdiction of Kent and direct that he be held for trial for the offenses . He offered no findings, nor did he recite any reason for the waiver or make mention of Kent’s attorney’s motions. Kent was later found guilty on six counts of housebreaking by federal jury, although the jury found him â€Å"not guilty by reason of insanity† on the rape charges. Because of DC law, it was mandatory that Kent be sent to a mental institution until such time as his sanity is restored. Kent’s sentence was 5 to 15 years or a total of 30 to 90 years in prison. His mental institution commitment would be counted as time served against the 30 to 90 years sentence. Kent’s conviction was reversed by a vote 5-4. This is significant, because it signified a subtle shift in Supreme Court sentiment relating to juvenile rights. It is also significant that the Supreme Court stressed the phrase â€Å"critically important† when referring to the absence of counsel and waiver hearing, respectively. Because of Kent’s decision, waiver hearings are now critical stages. Regarding the effective assistance of counsel, this was also regarded by the court as a â€Å"critically important† decision. They observed that the right to representation by counsel is not a formality. It is not a grudging gesture to a ritualistic requirement. It is of the essence of justice†¦. Appointment of counsel without affording an opportunity of a hearing on a â€Å"Critically important† decision is tantamount to a denial of counsel (383 U. S. at 561) How to cite Kent V. United States, Papers